{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Right Decisions, Right Now","title":"How Zevia’s CEO Applied High-Stakes Strategy to Relaunch a CPG Company","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8fb273e9\"></iframe>","width":"100%","height":180,"duration":887,"description":"What does it take to rebuild a brand and bring it into the mainstream? Amy Taylor, CEO of Zevia, shares how she joined the company at a pivotal moment and led its transformation into a household name. Drawing on lessons from her time as Red Bull’s CMO, including the high-stakes Stratos Project, Taylor reveals how she identified what was holding Zevia back and charted a bold new course for growth.","thumbnail_url":"https://img.transistorcdn.com/jeN6JGbnO74eQc-MX58E4LpsvlKNFGRQOSjjO9OmURI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83NWE5/YzBlYjQ3OTliYjMw/MDZjZGQxODEyZWZl/MDRkMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}