{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Changing The Industry Podcast","title":"Episode 283 - Revamping Trade Shows While Building Industry Community with Tonnika Haynes","html":"","width":"100%","height":180,"duration":3369,"description":"In this episode, Lucas and David are joined by Tonnika Haynes. Tonnika shares her experiences navigating trade shows like Vision and ASTA, highlighting the challenges of scaling events while maintaining their community feel. The conversation touches on the struggle to balance profitable training with meaningful content for shop owners. They also discuss the importance of grassroots networking and accountability within industry associations, emphasizing the need to evolve while remembering what made previous events special.\n00:00 Trade show insights and takeaways\n04:45 Struggling to secure instructors\n09:25 Improving trade show quality\n11:08 Evaluating training investment costs\n15:18 Investing in employee training\n18:21 Challenges in Automotive Training\n22:41 Getting great deals at the show\n23:30 Boosting vendor sales at trade shows\n27:40 Considering a move to a convention center\n30:58 Regional networking events in Asheville\n35:07 Adjusting content for wider appeal\n37:22 Demand for hands-on Tesla class\n41:53 Early board experiences discussed\n42:36 Addressing organizational dysfunction\n46:57 Launching the new podcast\n52:03 Discussing video production deadlines\n53:03 Braxton starting a media company\n56:04 Introducing the next topic","thumbnail_url":"https://img.transistorcdn.com/TmFutVBA2CXrbhzBSzhfJLpfqgewMMYGUnLcyfdNyvc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3ODY2LzE2NzQw/ODM5MjItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}