{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"Building Successful App-Based Businesses: Insights from Logic Inbound CEO","html":"","width":"100%","height":180,"duration":2355,"description":"Join us for an insightful conversation with Vlad Mkrtumyan, CEO of Logic Inbound. He shares his journey in building successful app-based businesses like Shop Lets and Drake Quotes. Vlad discusses customer acquisition strategies and the importance of journaling for personal and professional growth. He also highlights the role of referrals and connections in their growth, and how embracing hardship paved the way for their success. Additionally, he dives into the changing landscape of SEO, the power of partnerships, the need for technical SEO skills in the AI era, and the significance of building a community around a specific topic.Vlad Mkrtumyan is a digital entrepreneur and CEO of Logic Inbound, a thriving marketing agency. With over 20 years of experience in sales, marketing, and business strategies, Vlad has achieved remarkable success. His innovative approach, including search marketing and marketing automation, has not only propelled his clients to a 34% yearly growth rate but has also made him a sought-after speaker and a community builder in the tech and marketing industry. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:Tie-ins with popular brands can leverage their popularity to boost your own business, much like a successful podcast with popular guests.Building referral partnerships and cultivating relationships with vendors are essential for expanding client networks.Deep knowledge of technical SEO and assisting marketing agencies with SEO implementation.Currently hiring a senior SEO specialist and always looking for talented individuals.Book recommendations include “The One Thing” by Gary Keller, “Give and Take” by Adam Grant, and “Anti-Fragile” by Nasim Lib.Book club discussions focused on “The Five Dysfunctions of a Team” and “The Power of Habits”.Creating an insider group or community can help grow the podcast.Resources:Logic InboundDevNoodleFive Dysfunctions Of A TeamAntifragile: Things That Gain from...","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}