{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"Why Keyword Research Is SO Important","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/8fe8fb0c\"></iframe>","width":"100%","height":180,"duration":185,"description":"If you've been following along, you know I've been building B2B SaaS tools for podcasting agencies.  I'm now researching other industries which just so happens to include legal.  Based on my research, there is a BIG difference in the keyword research data comparing those two industries.  Let's talk about why this is such important information for you to know BEFORE you consider building.\nLaunch your own B2B SaaS for less than $750 - https://nxtstep.io/b2bsaas\nEpisode Transcript\n Hey folks, Sean here, and today what I want to talk to you about is why something like keyword research before you go too deep or at least down the path of potentially building your B2B SaaS is so important. Now, we all need a channel in order to determine whether or not we can drive traffic to our landing pages.\nWe can convert prospects into paying customers. That's critically important for us to be able to grow successfully our B2B SaaS product and business. Now, one of the ways that I've been leaning into pretty aggressively is keyword research and Google search ads. I've been able to use that to validate whether or not the B2B SaaS concepts that I'm considering pursuing have strong enough value propositions to succeed at scale, and it's worked very well thus far.\nNow, the reason why I'm mentioning that the keyword research before you go too far down that road for whatever problem you may wanna solve with the SaaS product. Is so important cuz if that's gonna be one of your primary channels, that's gonna be a really effective way for you to determine how cost effectively you can perform.\nEssentially that test, as in how cost effectively does that channel perform, the ability to convert prospects into paying customers and et cetera. Now, the reason why I mentioned this is I'm evaluating bringing another B2B SaaS product to market, and this one would be for the legal industry at the moment.\nNow, one huge difference between what I've been working on, which is podcasting tools versus...","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}