{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"In The Mix by Northwest Masonry Institute","title":"16. How Contractors, Architects & Manufacturers Are Teaming Up to Grow Masonry | Ken Tejeda","html":"","width":"100%","height":180,"duration":1157,"description":"Live from the California Masonry Council Design & Expo, Adam sits down with Ken Tejeda of R&R Masonry to explore the power of collaboration, legacy, and advocacy in the masonry industry. As a second-generation contractor, Ken shares how his family's business has evolved over six decades and why the future of masonry depends on contractors, manufacturers, architects, and industry organizations working together with a shared vision.\n\nKen also discusses the growing role of the California Masonry Council in promoting masonry across the state, the importance of educating architects and owners about the material's long-term value, and why durability, fire resilience, seismic performance, and timeless design continue to make masonry one of the strongest building solutions available. Whether you're a contractor, designer, or industry advocate, this conversation is packed with practical insights on protecting and growing the future of masonry.\n\nIn This Episode:\nHow family businesses continue to shape the masonry industry\nWhy collaboration is the key to growing masonry's market share\nThe role of the California Masonry Council in promoting the industry\nMasonry's biggest advantages: durability, fire resilience, seismic performance, and design flexibility\nWhy architects and building owners need a better understanding of masonry's long-term value\nHow education, outreach, and hands-on experiences can increase masonry adoption\nWhy the next generation should get involved and help shape the future of the industry\n\nConnect with Ken:\nLinkedIn: Linkedinlinkedin.com/in/ken-tejeda-72470a1a9","thumbnail_url":"https://img.transistorcdn.com/X1bb4Pa1Lwg4qVX_6duAicnGxz9s7Pi3P-AwJ-_qFL4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOWY0/NDQ2M2MwMmEwN2I1/N2NjZTIwMGQ5OGQ2/ZDI2OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}