{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Is Anything Real?","title":"$135 to a Million-Dollar Brand: The Receipts Behind bLU Talks | Ep. 74 w/ Corey Poirier","html":"","width":"100%","height":180,"duration":1546,"description":"Corey Poirier says he built a million-dollar brand from a $135 investment.\nSo host Adam W. Barney asked the only question that matters on Is Anything Real? - What actually worked?\n\nIn this episode, Adam sits down with Corey Poirier, founder of bLU Talks, speaker, author, and longtime builder in the world of expert platforms, media, conversations, stages, books, and credibility.\nCorey breaks down what the $135 actually was, how bLU Talks got started, why the first cash flow came from pre-selling speaking spots, and what it took to build trust when the company launched directly into the COVID-era collapse of live events.\nThis is not an overnight success story. It is a proof stack.\nAdam and Corey get into:why big brand claims need receiptswhat the $135 actually paid forhow pre-selling created the first momentumwhy applause is not proofhow visible outcomes build credibilitywhy relationship deposits matter before withdrawalsthe rule of five for daily forward motionhow scale creates new constraintswhy replying to people can be both a strength and a bottleneckhow a personal mission statement becomes a yes/no filterwhy saying no is an energy strategyThe big takeaway: If you cannot name the inputs, actions, and outcomes, the story is just a spell.\nAnd in Corey’s case, the value is not really the $135. It is the reminder that trust compounds when actions have a cadence and leadership has the receipts.\nGuest: Corey Poirier\nFounder, bLU Talks\nSpeaker, author, expert platform builderLinkedIn: https://www.linkedin.com/in/speakercoreypoirier/bLU Talks: https://blutalks.com/Email: thatspeakerguy@gmail.com\nHost: Adam W. Barney\nTransition Leadership Coach\nAuthor of Make Your Own Glass Half Full\nCreator of EnergyOSBook your 20-minute Foundation Call: https://calendly.com/adamwbarney/foundation-call-20min","thumbnail_url":"https://img.transistorcdn.com/Qn6TLpgWpRcPjyPIUKbjo4kO0hmw0xfZwNq28E-eqNw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jYTRk/YjIxZjYwNmEyOGI5/Nzc1ODRjNWM5NjQ3/MjE2NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}