{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Is Anything Real?","title":"$135 to a Million-Dollar Brand: The Receipts Behind bLU Talks | Ep. 74 w/ Corey Poirier","html":"","width":"100%","height":180,"duration":1546,"description":"Corey Poirier says he built a million-dollar brand from a $135 investment.\nSo host Adam W. Barney asked the only question that matters on Is Anything Real? - What actually worked?\n\nIn this episode, Adam sits down with Corey Poirier, founder of bLU Talks, speaker, author, and longtime builder in the world of expert platforms, media, conversations, stages, books, and credibility.\nCorey breaks down what the $135 actually was, how bLU Talks got started, why the first cash flow came from pre-selling speaking spots, and what it took to build trust when the company launched directly into the COVID-era collapse of live events.\nThis is not an overnight success story. It is a proof stack.\nAdam and Corey get into:\nwhy big brand claims need receipts\nwhat the $135 actually paid for\nhow pre-selling created the first momentum\nwhy applause is not proof\nhow visible outcomes build credibility\nwhy relationship deposits matter before withdrawals\nthe rule of five for daily forward motion\nhow scale creates new constraints\nwhy replying to people can be both a strength and a bottleneck\nhow a personal mission statement becomes a yes/no filter\nwhy saying no is an energy strategy\nThe big takeaway: If you cannot name the inputs, actions, and outcomes, the story is just a spell.\n\nAnd in Corey’s case, the value is not really the $135. It is the reminder that trust compounds when actions have a cadence and leadership has the receipts.\nGuest: Corey Poirier\nFounder, bLU Talks\nSpeaker, author, expert platform builder\nLinkedIn: https://www.linkedin.com/in/speakercoreypoirier/\nbLU Talks: https://blutalks.com/\nEmail: thatspeakerguy@gmail.com\n\nHost: Adam W. Barney\nTransition Leadership Coach\nAuthor of Make Your Own Glass Half Full\nCreator of EnergyOS\nBook your 20-minute Foundation Call: https://calendly.com/adamwbarney/foundation-call-20min","thumbnail_url":"https://img.transistorcdn.com/ygROTLd9i0_eLtZIaqFi8L4-QpOmBc_9g4DQT9Zg2Ho/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNGJh/NzkxYTJiZTljMTZm/M2YzZWZmZTA4YjFk/ZmJhNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}