{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Why They Resonate","title":"The elements of stronger messages & how to say what they can’t unhear, with Tamsen Webster, message designer","html":"","width":"100%","height":180,"duration":2856,"description":"This episode, we do something a bit different. I’m joined by the brilliant messaging strategist and pioneer of the message design industry, Tamsen Webster! We fully nerd out on crafting messaging and the elements that help you create stronger speeches, better stories, and a more effective message for your entire platform. \n\nTamsen in not only a leader in the field of message design, she’s also the author of two revolutionary books: Find Your Red Thread and Say What They Can’t Unhear. She’s been named to the Thinkers50 Radar, spent over 10 years as an Idea Strategist for TEDx events, and continues to be a sought-after speaker and consultant helping her clients design messages that create large-scale change.\n\nTamsen understands the mechanics and structure of how to motivate readers, audiences, and listeners toward action. In this episode, we get into the nitty gritty of her favorite tagline (and why), what Aristotle has to teach us about story, and why story is an argument (and how to win it). We also break down what it takes to create a powerful message by examining the beats of the argument you need to address, from the foundation to the framing to the finishing. Can you communicate to get buy-in?\n\nConnect with Tamsen on her website, instagram, and Linkedin\n\nGrab a copy of Tamsen’s books \n\n***\n\nIMPROVE YOUR SPEAKING + STORYTELLING: \n\nSubscribe to my newsletter and learn more about me at jayacunzo.com\n\nWork with me one-on-one: jayacunzo.com/services\n\nBook me to speak: jayacunzo.com/keynotes\n\n***\n\nCONNECT:\n\nFollow me on LinkedIn, Instagram, or Bluesky\n\nThis episode was produced by Ilana Nevins\n\nCover art designed by Blake Ink\n\n***\n\nABOUT ME:\n\nI help business leaders become stronger speakers and storytellers. The goal isn’t to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.\n\nWith my clients, I help clarify +...","thumbnail_url":"https://img.transistorcdn.com/U_5uFnjlo_zo1xLm_swtwR95pMaitmAz5tjzciVc9Lo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ZjJi/ZWMxODZjNGFmYzk1/ZWRkYjE3MWUzMjM3/ZWY5Mi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}