{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Make Marketing Suck Less for Expertise-Driven Solo Businesses","title":"409. 3 Signs Your Marketing Program Wasn't Built for Your Business","html":"","width":"100%","height":180,"duration":573,"description":"You built the funnel. You wrote the emails. You showed up for every call. And you're still wondering why the weekly newsletter nobody opens has never landed you a single client.\nYou didn't fail the program. The program failed you. Most programs hand you the playbook that worked for the person selling it — a course creator who needs thousands of buyers — when you're a consultant who needs eight right-fit clients a year and gets hired through referrals, conversations, and \"oh my gosh, you need to talk to her.\"\nIn this video, I'm breaking down the 3 signs your marketing program was built for somebody else's business.\nYou'll also hear:\n▪ Why referrals die in \"she does, like... strategic stuff\" — and the messaging fix that makes you instantly referable\n▪ Why relationships ARE the marketing (not the thing that happens on the side while \"real\" marketing runs on the internet)\n▪ How Expert Up Club alum Camille Rapacz ditched the newsletter she was told she needed, leaned into personal outreach, and had her best months ever\nIf you've done everything \"right\" and you're still feeling the slow quarter you can't explain, it's not a work-harder problem. It's a wrong-playbook problem. And that's fixable.\nBook a private tour of The Expert Up Club, and I'll walk you through how the club would work for your business — then you decide: https://expertup.club/\n🎯 The Expert Up Club:\nThe messaging + marketing community for consultants and service providers who are done following advice designed for influencers who market to other online business folks. Inside the Club, you'll nail your message, build a \"do less but better\" marketing strategy, and finally get hired for your expertise—without selling your soul to social media. This isn't a course. It's a brain trust of 40+ smart business owners who actually know their stuff. Entry is by private tour only: https://drmichellemazur.com/expert-up","thumbnail_url":"https://img.transistorcdn.com/1IFZInjM1InrJhdsqClieFyyvaPfLLd08V3p8M2aXzQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUwMDE0LzE3MDg2/MjI4MDgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}