{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 236: Leveraging Your Special Sauce With Speaking Your Brand Founder Carol Cox","html":"","width":"100%","height":180,"duration":2525,"description":"\n\n\n\n\nThe Nitty-Gritty:\n\n\n\n* How Speaking Your Brand founder Carol Cox realized she was at capacity and hungry for more* Why she chose to hire & train another speech coach instead of moving into online courses* The mindset work she needed to do to prepare herself for the transition into scale* How she found her first hire and got her started with clients\n\n\n\n\n\nWhen it comes to small business, there are plenty of special snowflakes out there.\n\n\n\nAnd before I inadvertently offend you, let me explain what I mean.\n\n\n\nA special snowflake business is one that’s focused on the unique talents of the owner. It’s the “only you can do what you do” mantra so many fluffy business classes preach.\n\n\n\nWhen you have a special snowflake business, customers buy to get a piece of you. They want what you can do for them.\n\n\n\nLook, some people genuinely like it that way. Cool.\n\n\n\nBut special snowflake businesses don’t scale.\n\n\n\nOprah is truly special—but she didn’t create a culture-shifting television show, her own entertainment network, and O Magazine by being a special snowflake.\n\n\n\nOprah figured out her special sauce and channeled that into all sorts of ventures that grew the capacity of her work & impact beyond her own personal capacity.\n\n\n\nWorking out the recipe to your own special sauce is a key to crafting a company that scales.\n\n\n\nWhen many small business owners start thinking about growth, they think about all the tasks they don’t like to do and outsource them. The dream is to be left with only the task of making the product or delivering the service that you love.\n\n\n\nRegardless of whether you ever reach the point of living that dream, eventually, you’re at capacity and stuck at a ceiling—again.\n\n\n\nIf you want to really scale, you have to be willing to train other people to create value for you (and for your customers). You need to get others in on the game of making the product or delivering the service.\n\n\n\nThat’s the plan Carol Cox devised. Carol is the founder of Speaking...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}