{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Grow and Convert Marketing Show","title":"Topic Based GEO: Why You Need to Measure AI Visibility with Topics Instead of Individual Prompts","html":"","width":"100%","height":180,"duration":2030,"description":"Did you know that when you ask ChatGPT for a product recommendation, ChatGPT can recommend 50+ different brands for the same prompt?\nIn this episode, we break down Rand Fishkin's latest research on the extreme variance in AI search results across ChatGPT, Claude, and Google AI Overviews. \nHis team gathered 600 volunteers, ran nearly 3,000 queries, and the findings are eye-opening. Here are some key insights:\nLLMs can share 50 different companies for each product related prompt. \nThe chance of getting the exact same list of brands twice is less than 1%.\nThe top 6 brands are mentioned over 80% of the time. \n\nSo what does this mean for marketers trying to track their GEO (Generative Engine Optimization) performance?\nMost AI visibility tools give you a misleading snapshot — you ran one prompt, you showed up, and you think you're winning. But run it again and you might not show up at all.\nWe walk through Rand's key charts and takeaways, explain why \"rank\" is meaningless in AI results (unlike SEO), and show how the top brands in any category still get mentioned consistently 70-90%+ of the time.\nThen we hop into Traqer.ai to show how our topic-based GEO approach — running multiple prompt variations per topic — gives you a far more accurate and responsible picture of your actual AI visibility.\nIf you're doing GEO or reporting on AI visibility to leadership, this is a must-watch.\n📖 Rand Fishkin's full blog post: https://sparktoro.com/blog/new-research-ais-are-highly-inconsistent-when-recommending-brands-or-products-marketers-should-take-care-when-tracking-ai-visibility/\n🔗 Our blog post on Topic Based GEO: https://www.growandconvert.com/ai/topic-based-geo/\n🔗 Check out Traqer: https://www.traqer.ai/","thumbnail_url":"https://img.transistorcdn.com/eEZZWAN6oy8cTshQEZNserlyVBQCVHR5KUVijxR4e8c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82MWQw/YzlkOTA3NWYyNWY1/NGJkMjgwM2FhY2Fk/Y2VkMC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}