{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Measure Pod","title":"#120 Marketing analytics updates and a BigQuery health check","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9048c4aa\"></iframe>","width":"100%","height":180,"duration":3719,"description":"Full show notes, transcript and AI chatbot - https://bit.ly/42SW2yG\r\nWatch on YouTube - https://youtu.be/08gLvHthNuw\r\n00:00:00 – Introduction\r\n00:05:37 – ChatGPT shopping and e-commerce\r\n00:08:50 – AI impact on data tracking\r\n00:12:28 – Natural language data analysis tool\r\n00:16:18 – Discovery Catalog for Cloud Storage\r\n00:19:11 – Data accessibility in BigQuery\r\n00:25:23 – AI-generated insights in GA4\r\n00:27:56 – Cloud Code features in IDE\r\n00:30:36 – Data robustness in BigQuery\r\n00:35:45 – Data layer responsibilities in marketing\r\n00:39:47 – Importance of monitoring data integrity\r\n00:42:51 – Documentation and data governance\r\n00:46:56 – Derelict data warehouse issues\r\n00:49:12 – Data governance and documentation\r\n00:54:26 – Principles of least privilege\r\n00:58:03 – Infrastructure as code with Terraform\r\n01:00:04 – Audience participation ideas\r\n-----\r\nEpisode Summary:\r\nIn this episode of The Measure Pod, Dara and Matt dive into a whole mix of marketing analytics news and musings. From new BigQuery features and GA4 updates to ChatGPT integrations and data quality best practices, they cover what’s actually worth knowing. It’s a loose but lively chat full of useful insights, personal takes, and a healthy dose of “pinch of salt” news. Expect talk of snooker, rogue GA4 permissions, and why naming conventions are the hill we’ll die on.\r\n-----\r\nAbout The Measure Pod:\r\nThe Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.\r\n-----\r\nIf you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!\r\nThe post #120 Marketing analytics updates and a BigQuery health check appeared first on Measurelab.","thumbnail_url":"https://img.transistorcdn.com/MNg0Rb63fATccdjqg1qk-3qBAv_bsbW8YuHRHc46oKk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZThm/ZDQ5OThjM2I4NGFj/OTEyNzVmNjRkYzA0/YWZiMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}