{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Poetry of Impact","title":"Bruce Friedrich on Tackling Global Poverty and the Industrialized Food System","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/904b5ee6\"></iframe>","width":"100%","height":180,"duration":2518,"description":"Bruce Friedrich is the founder and CEO of the Good Food Institute (GFI). As a child, he\nbecame profoundly aware of the poverty and starvation of others and was compelled to do\nsomething about it. He explains how this led him to found GFI to address global poverty and\nchallenge the industrialized food system. GFI does this while also supporting a work culture that\npromotes vocational self-actualization and avoids burnout. This conversation highlights Bruce’s\nbelief that making animal products without animals (plant-based and cellular agriculture) can do\na huge amount to prevent climate change, preserve biodiversity, and mitigate existential risks.","thumbnail_url":"https://img.transistorcdn.com/nGOrl5y7Jug6WnONYMTZNHXq-TjU3lPRp6j8j6TYoTU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE0MjEwLzE2MjE5/NjUzOTItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}