{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"In the Pit with Cody Schneider | Marketing | Growth | Startups","title":"You Should Only Focus on Increasing Branded Search Volume in 2026","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9059cd3d\"></iframe>","width":"100%","height":180,"duration":216,"description":"Your “source of truth” for customer acquisition isn’t GA4. It’s what people tell you when they sign up — and right now, that story is changing fast.\nIn this episode, we unpack a simple but brutally effective tactic: adding a required “How did you hear about us?” field to your signup form — and using that data to understand where real discovery is happening. The surprise? More and more B2B customers are saying social media, even when analytics tools claim otherwise.\nBut here’s the deeper shift: organic social is hard to measure… unless you track the right trailing indicator. That indicator is branded search.\nYou’ll learn how to use Google Search Console to track brand-name impressions over time, why it’s becoming the only KPI that matters for modern founder-led marketing, and how branded search creates a defensible moat competitors can’t easily steal.\nIf you’re planning your marketing strategy for 2026, this is the measurement system you need.\nWhat You’ll Learn\nWhy signup form attribution is often more reliable than your analytics dashboards\nThe biggest B2B acquisition shift happening right now: from search → social\nWhy organic social is nearly impossible to ROI… and how to measure it anyway\nThe “branded search” metric that acts as a trailing indicator for social discovery\nWhy branded search is a marketing moat your competitors can’t take from you\nHow to build a branded-search chart using Google Search Console in minutes\nThe exact prompt to pull branded impressions by query and track them over time\n\nTimestamps\n00:00:00 - Customer Discovery Starts at Signup\n00:00:10 - The Shift: Search → Social\n00:00:31 - Why Organic Social Now Matters Most\n00:00:52 - The Measurement Problem (and the Fix)\n00:01:12 - Branded Search = Your Trailing Indicator\n00:01:33 - Why Branded Search Is a Moat\n00:01:54 - Where to Invest Time, Money, and Energy\n00:02:04 - The 2026 Strategy: Grow Brand Searches\n00:02:15 - How to Track Branded Search in GSC\n00:02:25 - Building the Branded...","thumbnail_url":"https://img.transistorcdn.com/8hY4iJdp92BJonjIlukdVB7zj2Q7aUCZiKO6LVbqKdU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM4Mzk2LzE2OTQ0/NDk3ODAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}