{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Uncut B2B Marketing","title":"Chapter 2: What a strong ICP actually looks like ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9059ebac\"></iframe>","width":"100%","height":180,"duration":2016,"description":"We can sell to everyone”… famous last words. On this episode of Uncut, Jasper Degreef, Jasper Hissink and Ted van den Berg unpack what an ICP actually is (spoiler: it’s a company profile, not a persona), why it’s the fastest way to create focus across marketing, sales and product, and how to translate it into a target account list that everyone can agree on. No vague firmographics. Just a disciplined approach that prevents shiny object syndrome, product sprawl and churn disguised as “growth. ","thumbnail_url":"https://img.transistorcdn.com/iNcyQJSWcUloxal8p0rbZS9obNCrIghGJJJY9qHJDLo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xNmMw/OTU3ODdjN2MzOTc4/MmI3ZjQ4NDYxNmM4/MGJhMC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}