{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"NC Tweener Talks","title":"How Pendo’s Evan Inscoe Is Building the Future of Go-To-Market Engineering","html":"","width":"100%","height":180,"duration":2990,"description":"What does a go-to-market engineer actually do, and why is this role suddenly showing up everywhere?\nIn this episode, we unpack one of the fastest-evolving roles in modern startups. Evan shares how he went from using ChatGPT as a college student and new BDR to helping build AI-powered systems inside one of the Triangle’s best-known software companies.\nThe conversation covers how AI is changing outbound sales, why intent signals matter more than generic research, how tools like Clay, Cursor, Cloud Code, Lovable, n8n, and Supabase fit into a modern GTM stack, and why great go-to-market engineering is about making humans better, not replacing them.\nHighlights CoveredWhat a go-to-market engineer is and why the role is growing fastHow Evan turned experimentation as a BDR into a new AI-focused role at PendoWhy intent signals + research create stronger outbound outreach than either one aloneHow Pendo uses AI to make BDRs faster, more focused, and more effectiveThe difference between SDR inbound signals and BDR outbound signalsHow tools like Clay help enrich leads, personalize messages, and trigger outreach quicklyWhy the CRM still matters as the source of truth in an AI-heavy workflowHow Evan builds internal dashboards using Salesforce, Supabase, Lovable, n8n, and Cloud CodeWhy GTM engineering is likely to split into multiple specialties over timeHow AI can increase sales productivity without replacing the people doing the workIf you’re a founder, operator, or revenue leader trying to understand where AI fits into your go-to-market motion, this episode is a practical look at what that future already looks like inside a fast-moving North Carolina company.\nTimestamps:05:05 — Meet Evan Inscoe from Pendo08:05 — Evan’s background and discovering AI early10:28 — What a BDR actually does13:04 — How Evan created his own path into GTM engineering16:29 — What the go-to-market engineer role looked like at the start19:05 — Breaking down the BDR workflow21:40 — Where Pendo is today...","thumbnail_url":"https://img.transistorcdn.com/UEzoK7N1siD9YRaSVBWfZ8B3suSS2aonEIZ5NwBH1Gs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NjBh/YWVhZTA4ZTUyY2Fl/MDdhNzQwZWFhNDI4/MDc3Zi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}