{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"NC Tweener Talks","title":"How Pendo’s Evan Inscoe Is Building the Future of Go-To-Market Engineering","html":"","width":"100%","height":180,"duration":2990,"description":"What does a go-to-market engineer actually do, and why is this role suddenly showing up everywhere?\nIn this episode, we unpack one of the fastest-evolving roles in modern startups. Evan shares how he went from using ChatGPT as a college student and new BDR to helping build AI-powered systems inside one of the Triangle’s best-known software companies.\nThe conversation covers how AI is changing outbound sales, why intent signals matter more than generic research, how tools like Clay, Cursor, Cloud Code, Lovable, n8n, and Supabase fit into a modern GTM stack, and why great go-to-market engineering is about making humans better, not replacing them.\nHighlights Covered\nWhat a go-to-market engineer is and why the role is growing fast\nHow Evan turned experimentation as a BDR into a new AI-focused role at Pendo\nWhy intent signals + research create stronger outbound outreach than either one alone\nHow Pendo uses AI to make BDRs faster, more focused, and more effective\nThe difference between SDR inbound signals and BDR outbound signals\nHow tools like Clay help enrich leads, personalize messages, and trigger outreach quickly\nWhy the CRM still matters as the source of truth in an AI-heavy workflow\nHow Evan builds internal dashboards using Salesforce, Supabase, Lovable, n8n, and Cloud Code\nWhy GTM engineering is likely to split into multiple specialties over time\nHow AI can increase sales productivity without replacing the people doing the work\nIf you’re a founder, operator, or revenue leader trying to understand where AI fits into your go-to-market motion, this episode is a practical look at what that future already looks like inside a fast-moving North Carolina company.\n\nTimestamps:\n05:05 — Meet Evan Inscoe from Pendo\n08:05 — Evan’s background and discovering AI early\n10:28 — What a BDR actually does\n13:04 — How Evan created his own path into GTM engineering\n16:29 — What the go-to-market engineer role looked like at the start\n19:05 — Breaking down the BDR workflow\n21:40 —...","thumbnail_url":"https://img.transistorcdn.com/UEzoK7N1siD9YRaSVBWfZ8B3suSS2aonEIZ5NwBH1Gs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NjBh/YWVhZTA4ZTUyY2Fl/MDdhNzQwZWFhNDI4/MDc3Zi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}