{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Marketing with Vani","title":"Why dark patterns matter | Manisha Kapoor @ ASCI [S02, #15]","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/909a717e\"></iframe>","width":"100%","height":180,"duration":1676,"description":"Have you tried crossing out an irritating ad while reading an article online, but the 'cross' is almost invisible or the ad itself refuses to go away? Well, you've encountered a dark pattern. Vani speaks with Manisha Kapoor about dark patterns, why you must be aware of how you as a consumer might be manipulated, and what you can do better as an advertiser to not win the consumer's ire!\n\n👉 Listen to the podcast to learn about:-\n\n01:38 - What are dark patterns?\n\n07:30 - Taking action against dark patterns\n\n22 : 45 - Paid reviews and disguised advertising\n\n26:00 - Confirmshaming\n\n📄 Click here to read the transcript [https://docs.google.com/document/d/1s1JFH9Y_RReQRWhUgxY9Pb5pwo461ebG/edit?usp=sharing&ouid=116865662072837352198&rtpof=true&sd=true]\n\nEnjoyed the episode? Please consider listening to the other episodes and subscribe to \"Marketing with Vani\" on this platform!\n\nThis show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world.","thumbnail_url":"https://img.transistorcdn.com/yG6djJPS_VKJAJUpw_TBIsnn0afbs0vMDYSupnSONsI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUxNjY5LzE3MTE5/NDQ0MzItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}