{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The GEO Show","title":"Two Audiences: Andrew Colsky on Writing for Humans and AI","html":"","width":"100%","height":180,"duration":3276,"description":"Welcome to episode 85 of The GEO Show, the daily podcast on Generative Engine Optimization, AI visibility, and how brands get cited by ChatGPT, Gemini, Perplexity, and Google AI Overviews.\nIn this episode, Paris Childress, founder of Hop AI and co-founder of GEOforge, talks with Andrew Colsky, founder of Be-Picked, about writing for two audiences at once: the person who watches or reads, and the AI engine that only reads text.\nIn this episode:\n\n🎯 Two audiences\nAndrew's rule is simple. A person watches your video and listens to your voice. AI does not watch the video. It reads the text. You could film a cat playing with a ball of yarn while you talk about divorce law, and the model would never know. You have to win both audiences.\n🧭 From trial law and OCD work to GEO\nAndrew started as a trial attorney with an LLM in litigation, later added a mental health license, and spent about 11 years working with clients with OCD. Building those small practices taught him how to get found online. When content work started eating half his day, he launched Be-Picked to help professionals get found and chosen in AI search without shipping AI slop.\n⚙️ The Credibility Generator\nHis software walks a professional through the questions people actually ask, drafts a starting response, then forces the person to add their own voice. That owned content can become a LinkedIn post, a Google Business Profile post, a blog, or a YouTube video. Paris compares the idea to an entity map: AI can only learn what you have actually published.\n⚖️ Owned and earned, 50/50\nAndrew advises splitting effort about evenly. Owned content is necessary, but it is discounted if nobody else vouches for you. Earned mentions from associations, conferences, podcasts, and local organizations help an engine corroborate who you are.\n🎙️ Podcasting as the seed\nAndrew argues podcasting is one of the best ways to serve both audiences. One show becomes audio, video, clips, social posts, articles, and sometimes a book. He...","thumbnail_url":"https://img.transistorcdn.com/7cDHOTKwTPJbamMzkSU5XMeYqbfRSPk5nMQ6zhbTeaI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kY2Ri/MGIyZjViNzJiODc5/ZGM5MmJhYmE4NmYx/MTVhYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}