{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI","title":"Using Value-Based Pricing To Boost Profit With Dana Kaye","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/90eed7e9\"></iframe>","width":"100%","height":180,"duration":3209,"description":"Dana Kaye and I talk about how she went about making that transition from an hourly pricing model to a value-based model. We talk about how the change affected every area of her business operations and the impact that thinking about the administrative costs of pricing your services can have on your business.\r\n\r\nKey takeaways:\r\n\r\n- The inspiration to transition to a flat-rate, value-based pricing model\r\n- The story that data tells\r\n- The mpact on sales, promotional, and client onboarding processes\r\n- Productizing a process in a way that every piece becomes its own defined and repeatable process\r\n- Building confidence as a business owner","thumbnail_url":"https://img.transistorcdn.com/HRs9DZmBS3RQgcFBs6ru_0TP86Ifi_bbNBqTrnI3FJc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kZDVk/NjE1YzQyMDkzZWI5/ZTg4MjdjNzIwODc5/ZTdjZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}