{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Back on T-R-A-C-K","title":"Kathryn Strachan: AI Isn’t Replacing Great Copy. It’s Just Proofreading It!","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/91056469\"></iframe>","width":"100%","height":180,"duration":2354,"description":"00:00 – Intro and Kathryn’s Background\r\n02:30 – How Copy House Scaled in 3 Years\r\n05:40 – Niching Down vs. Being a Generalist Agency\r\n10:50 – From Freelance to CEO: Building a Team\r\n15:00 – The Reality of Recruitment Challenges\r\n18:20 – Copywriting in the Age of AI\r\n22:00 – The Limits of ChatGPT for Tone and Accuracy\r\n27:00 – Use Cases That Actually Make Sense for AI\r\n31:10 – How AI Could Change Junior Copywriter Training\r\n34:00 – Comparing Tech Shifts Over the Decades\r\n37:00 – Kathryn’s Thoughts on AI Volume & Copy Testing\r\n40:10 – People-First Segment: Skiing, Travel, Team Culture\r\n45:00 – Wrap-Up and Closing Thoughts","thumbnail_url":"https://img.transistorcdn.com/xHp-x0lt8z34PFQFRhU-xfJr1_gU9C3zfQQ_z9C9yIM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNWVi/MGY2ZTYxZTcwZGQ3/NTA2YTRhNTMwODQ5/NzA3Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}