{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"Capturing Leads for your SaaS Concept","html":"","width":"100%","height":180,"duration":238,"description":"I've been getting more questions around what my lead capture process looks like on the early version of my landing page.\nIn this episode, I go into more detail about what's on my landing page and how I structure my process for capturing leads.\nFree product-market fit course - https://nxtstep.io/fit\nEpisode Transcript\n Hey folks, Sean here, and today what I want to talk to you about is a response to some questions I've been getting in terms of how I structure set up my landing page, and in particular, what my lead capture ultimately looks like. So the questions were around validating SaaS ideas or concepts, and I understand this to mean.\nSomething that we may or may not want to build, right? We've got an idea for a potential product or business we want to create, and we want to get a better understanding in validating that as best we can before we ultimately build it, which fits right into my wheelhouse for a process that I've built and the one that I'm using over and over again to test various SaaS business ideas of my own.\nNow, ultimately what I do is I get clear about my variable. And the most important ones there are my icp, my IDO customer profile, and my uvp. My unique value proposition, as in how am I specifically gonna solve a specific problem for a specific persona? And I want that all to be communicated on a landing page.\nSo I've got different sections on the landing page and I could share various ones with you. If you're looking for some examples like that, that are, are mine that I've created to test these ideas, and they go in. Phases as well also. So I'll have multiple versions of them as I'm making progress along the way.\nBut on the earlier side of things, when I'm testing out a potential idea or SA concept, I'll be communicating the problem I'll be looking to solve and how we're looking to solve that for that target market persona. On that page, we'll also include various options around pricing if I wanna offer more than one potential.\nOr I'm gonna...","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}