{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Fashion Designers Get Paid: Build Your Fashion Career On Your Own Terms","title":"Episodes You Love: SFD075 How to Be a Lingerie Designer","html":"","width":"100%","height":180,"duration":3887,"description":"It's a summer of your favorite episodes! This episode, which originally aired November 26, 2018, was nominated as one listeners loved! Being a lingerie designer is its own unique and interesting niche of working in the fashion industry. There are tons of different things you have to think about compared to designing, let’s say, shirts or jackets. But it’s a pretty cool job! Laurie Van Jonsson knows this firsthand. From launching her own lingerie brand that was sold in TopShop to working for other companies, she knows the ins and outs of being a lingerie designer. Her 15 years of experience make her an expert in this category, and in this interview, she shares it all. From how she broke into the lingerie industry, how she sold her designs to global retailers, and how she ultimately became a freelance lingerie designer. In the interview (which you’ll love) we cover: Designing within constraints and restrictions in the lingerie design industry (that’s how she found her niche!) The mistakes (many people make) of trying to cater to too many markets Working with large manufacturers as a lingerie designer Having the passion and belief in your product to sew it all yourself (by hand!) How to be the lingerie designer that stands out with major retail buyers (being “pest-like” was described as a positive trait here!) How Laurie started blogging, grew her business, wrote and published a book, and managed the supply and demand for niche lingerie sizes. How Laurie’s freelance work built off of the momentum of her other projects The mistakes people make when starting their own fashion brand Advice on the best way to start strong, save time, and save money Working with people as a freelancer in the lingerie fashion industry Setting clear expectations and scope with freelance clients How Laurie built a foundation of inbound referrals that led to projects The challenges of working with people across the globe And so much more!   Freelance Designer with Lingerie Leanings Laurie...","thumbnail_url":"https://img.transistorcdn.com/aKuVxL8JmweBENlQ3ijRBkKP2y4MyoOXJoGtd_pgZ84/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MDEx/Y2M3YzBjYTI4NTM4/ZWNjY2QzNDUyZTY5/N2VhYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}