{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Game Dev Podcast | Coffee with Butterscotch","title":"[Ep540] Can Youtube Shorts Boost Wishlists?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/91232a83\"></iframe>","width":"100%","height":180,"duration":3513,"description":"In episode 540 of 'Coffee with Butterscotch,' the brothers dig into the messy art of indie game pricing, from Levelhead’s strange sales patterns to how discounts really move the needle. They share experiments with YouTube Shorts, what the engagement data says, and how community feedback loops into both development and marketing. It’s a conversation about sales strategies, visibility, and why marketing can’t live outside the game development process.\n\nSupport Crashlands 2!\nOfficial Website: https://www.bscotch.net/games/crashlands-2/\nTrailer: https://www.youtube.com/watch?v=ib7fzLf59vo\nSteam: https://store.steampowered.com/app/1401730/Crashlands2/\nGoogle Play:https://play.google.com/store/apps/details?id=com.bscotch.crashlands2\nApple: https://apps.apple.com/us/app/crashlands-2/id1528199331\n\n00:00 Cold Open\n00:25 Introduction and Welcome\n01:51 Levelhead Sales Strategy and Pricing Dynamics\n08:15 Tax Implications and Revenue Management\n12:16 The Impact of Pricing on Game Success\n17:45 YouTube Shorts Experimentation and Engagement Metrics\n28:39 Engagement Strategies in Short-Form Content\n31:33 Analyzing Viewer Retention and Engagement Metrics\n34:15 The Challenge of Marketing for Indie Games\n39:02 Community Engagement and Feedback Loops\n44:09 Integrating Marketing into Game Development\n50:32 The Power of Data-Driven Marketing Decisions\n\nTo stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. \nIf you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! \nSubmit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. \n\nFinally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net.","thumbnail_url":"https://img.transistorcdn.com/57RnUDMrX7h6l91fJ2kOsVBxjM7ppOThe0dep8MNmrA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMxMTcxLzE2NTM1/MDM3OTEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}