{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Zero Click Marketing","title":"From Old-School SEO to Zero Click Marketing (with Brendan Hufford)","html":"","width":"100%","height":180,"duration":1721,"description":"My buddy Brendan Hufford drops by! We talk about his journey from old-school SEO to zero-click marketing. We cover the early days of SEO, the content habits that helped him build a reputation, and why he stopped trying to win by playing the obvious game.We also get into why zero-click marketing works, why it was happening long before it had a name, and why attribution gets messy fast in B2B. Brendan shares how he thinks about buyer journeys, self-reported attribution, becoming your audience’s favorite, and the simplest way to start measuring zero-click impact today.This was a fun one because Brendan brings both the receipts and the realism. If you’ve ever struggled to explain marketing impact beyond first-click or last-click attribution, this episode is for you.00:00 Intro00:15 Brendan’s early path from teaching and side hustles into SEO02:03 The SEO era when useful, original content started to matter more04:54 The “100 Days of SEO” project and building a body of work in public07:56 From SEO specialist to audience-first marketer09:36 Why Brendan had been doing zero click marketing before it had a name10:17 Why “zero click marketing” works as a phrase — and why naming matters11:56 Rand’s earlier search for a term for “marketing to sources of influence”13:14 Why zero-click marketing is effective but hard to sell internally14:38 The rise and limits of software-based attribution16:06 How Brendan talks to leaders about marketing impact beyond hard attribution19:10 Why people buy when they’re ready — and why attribution gets messy23:10 My take: make it easy for people to choose you when they’re ready23:35 “Don’t be the best. Be their favorite.”25:25 Brendan’s zero-click ask: follow his work and learn along the way27:08 Brendan’s practical advice for getting started with zero-click measurement28:30 OutroThis episode was edited by Share Your Genius (shareyourgenius.com)Connect with Brendan Hufford and check out his work: LinkedIn | GrowthSprints.co for B2B SaaS growth |...","thumbnail_url":"https://img.transistorcdn.com/IthCXTjgV3K8leLwx_hDMGaZ1JtN3o6wJwDqsYx223g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMDlm/NDRhOGIzZTBjNDc2/ZGU1NWE3MTIzYjg2/ZDNmMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}