{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Visibility Podcast","title":"4 Ways to Use Video That Actually Move the Needle","html":"","width":"100%","height":180,"duration":931,"description":"Happy New Year — and welcome to 2026.\nWe’re kicking things off with practical, tactical visibility strategies for brick-and-mortar business owners who want to be found first in a world that’s changing fast.\nPeople aren’t just searching on Google anymore. They’re using tools like ChatGPT and other AI-powered platforms to find the best businesses in their area. And here’s the truth: those tools pull information from what already exists online.\nThat means your Google Business Profile, your website, and your social media channels still matter — a lot.\nIn this episode of Brick and Mortar Visibility, we’re focusing on one of the most powerful tools you can use right now: video.\nVideo keeps people on your social platforms longer, builds trust faster, and helps algorithms push your business further — which ultimately helps AI tools recognize your brand as relevant and credible.\nI’m breaking down four simple ways to use video strategically so:\nPeople stay on your channels longer\nYour brand builds authority and familiarity\nYour visibility compounds instead of stalls\nAnd your business shows up when people are actively searching\nIf you want your business found first in 2026, this episode will help you understand why video matters — and how to use it without overthinking it.\n\nYour GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.\nLove today’s podcast? 🙌\nTake a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility \nLeave us a rating and review on Apple Podcast!\nAlso, if you haven’t done so already, follow the podcast. \nIn 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity, she created a business that has...","thumbnail_url":"https://img.transistorcdn.com/3kS_QPnQg9J3GHriEhLsVpJvK8CXKkqRK60JvY-x4cM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xZGFh/ZjczNTI5YzUzYTkz/Mzg4MzJkY2UzOGI5/ZWE5Yy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}