{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"HUNGRY.","title":"Sir John Hegarty - Inside the Mind of Advertising G.O.A.T ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9164e03c\"></iframe>","width":"100%","height":180,"duration":6264,"description":"Utter joy sitting down with the G.O.A.T 🐐 Sir John HegartyJohn served up a pithy, profound Sales, Marketing & Creativity Masterclass.I always listen back to poddys for my own learnings —Scribbled down 22 pieces of delicious wisdom (another 17 are on the cutting table 😂)So, so, SO much value in this one.You’re gunna love it ❤️===============💡 THE LESSONS===============🎭 Charles Saatchi’s Power of Illusion Rule — “Make people believe in your idea quickly through illusion and reputation.”🧠 Charles Saatchi’s Creative Leadership Rule — “Make everyone you work with believe they can get better.”🎨 Why Michelangelo was the first great media director — “Context is EVERYTHING in advertising.”🗣️ How To Sell Any Idea in The World — “Language is the greatest barrier to communication.”🌧️ Creativity needs bad weather — constant dissatisfaction = great creative work.⚡ Great ideas SHOULD make people feel uncomfortable.💬 Creativity is always an expression of self.👤 The more interesting self is, the more interesting your work is.📚 If you want to write a book for 10 million people, write a book for yourself.🪞 Advertising is incredibly simple, but profoundly deep.🧩 Always write something simple BUT when it enters someone’s head, it unfolds into something profound.🎸 Rolling Stones & Beatles Creativity Rule — accept every piece of work won’t be genius.📢 Brands must Persuade AND Promote (but we’ve lost the art of persuasion).📈 John’s Rules of Marketing and Human Nature — Access, Speed, Future.💭 Definition of an Idea = a mental thought or plan made with EFFORT.🎯 Advertising is 80% ideas and 80% execution.🪞 At the core of creativity is truth, and truth is the meaning of life.🐒 Creativity is the only thing that separates humans from animals.⏳ You don’t need a 5-year plan, you need a 5-minute plan.🔥 Do something great today, that gives you the right to be here tomorrow.🚫 Good is the enemy of great.🌍 In humankind, principles remain — practices change.🧒 Childless vs childlike: Never lose the...","thumbnail_url":"https://img.transistorcdn.com/gxmV4UzMdxQXxd72h-fgEanMz6IG37j1u683zTmU0ac/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZGI4/Y2FkNjcwNmEwMDNm/YWUwOTcyZTM0YzYw/YWU3My5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}