{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Product Management Tech Brief By HackerNoon","title":"How to Bridge the Gap Between Marketing and Product Teams","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9180aec7\"></iframe>","width":"100%","height":180,"duration":434,"description":"\n        This story was originally published on HackerNoon at: https://hackernoon.com/how-to-bridge-the-gap-between-marketing-and-product-teams.\n             Gain insights on uniting Marketing and Product to articulate your product's unique value through teamwork and strategic collaboration. Learn more! \n            Check more stories related to product-management at: https://hackernoon.com/c/product-management.\n            You can also check exclusive content about #product-marketing, #job-to-be-done, #team-productivity, #business-strategy, #product-messaging-frameworks, #effective-communication, #cross-functional-team, #product-development,  and more.\n            \n            \n            This story was written by: @fdepaulamatheus. Learn more about this writer by checking @fdepaulamatheus's about page,\n            and for more stories, please visit hackernoon.com.\n            \n                \n                \n                - Product Marketing plays a crucial role in connecting Marketing and Product teams.\n- Highlights include the importance of strategic alignment and shared KPIs.\n- Introduces frameworks like JTBD for cohesive narratives and campaigns.\n- Offers actionable advice for enhancing team synergy and success.\n        \n        ","thumbnail_url":"https://img.transistorcdn.com/n3ID_NrF5QddQ_Z6tuv5hgjgSAbrGZ_F8SNbOJEHTJw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQxNDI1LzE2ODM1/ODMxMjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}