{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily | Axe vies for more mature brand | Publicis Lands PepsiCo's Global Media Business, | Diageo pulls ESG measures from long-term","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/918bc5fc\"></iframe>","width":"100%","height":180,"duration":375,"description":"The FMCG Marketing Daily — September 03, 2026\n\nIn this episode:\n• Unilever is attempting one of the trickiest moves in brand management — maturing an iconic but juvenilised brand without alienating its core equity.\n• PepsiCo consolidating its entire global media spend under one holding company is a landmark agency decision that will reshape how both Coke and Pepsi reach consumers worldwide.\n• Diageo removing responsible drinking and sustainability targets from executive pay is a significant public signal about how far the ESG rollback has now reached inside major FMCG boardrooms.\n\nHosted by Marco & Klara. New episode every weekday.\n\nTags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}