{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The She Leads® Podcast - Wealth Building & Business Growth","title":"How to Build a Tech Company Without a Tech Background with Meghann Butcher","html":"","width":"100%","height":180,"duration":2404,"description":"Meghann Butcher built RepSpark, a B2B wholesale e-commerce platform now moving over a billion dollars a year, without a single line of tech on her resume.She grew up in her dad's apparel and footwear business, hanging around the warehouse at five years old. At 27, when her father's order-entry tool started catching on with independent sales reps, he asked if she wanted to run with it. She said yes, and bootstrapped it from there.In this conversation, Meghann and I get into how a psychology and communications major became the product visionary for a software company, why she still leans on empathy over technical skill to lead, and how staying close to customer pain points built a platform now used by nearly 100,000 retailers.We also talk about being a mom of three while running a growing company, building a drama-free culture, and what it actually takes to scale a bootstrapped business on your own terms.Tune in for a real look at building something durable without the usual playbook.🎙️ 02:44 Meghann Butcher on why balance always looks a little wobbly🛍️ 04:07 What RepSpark actually does for wholesale brands and buyers👟 05:15 From her dad's warehouse to running with the platform at 27🧠 10:18 Why a psychology degree beats a tech background for leading software🌙 14:43 The scary part: testing the platform with real customers🌱 16:46 Staying bootstrapped and hiring for what you are bad at⛳ 19:24 Why niching into passion brands built an unbeatable moat🤝 30:34 The loneliness at the top, and building a drama-free cultureLinks:Email: meghann.butcher@repspark.com Website: repspark.com LinkedIn: linkedin.com/in/meghannbutcherReach out to Meghann Butcher to learn more about modernizing B2B wholesale and what it takes to build and scale a bootstrapped software company.Thank you to our podcast sponsorGo From Expert to Thought Leader with the Genius Discovery Program.Learn more at: geniusdiscovery.org We're always seeking aligned sponsors.⭐️  If you're interested in supporting our...","thumbnail_url":"https://img.transistorcdn.com/f7FqP7W8-EcdwM3jDjh2bR8-K_lYYQIY-w0kz2NXAOA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYmZj/MzdiNWI3NGY2OGVi/MjljYzRkMDliODAw/Y2U2Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}