{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"CEOAFTERDARK","title":"How Blake Imperl Built a Personal Brand & Scaled D2C SaaS Through Community & Content","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9199f081\"></iframe>","width":"100%","height":180,"duration":2163,"description":"In this episode of CEOAFTERDARK, George Kapernaros sits down with Blake Imperl – Head of Marketing at Digio and a true D2C SaaS insider. From his early days at Attentive and Wonderment to now driving growth at Digio, Blake has mastered the art of blending tactical marketing, authentic community-building, and personal brand development.\nWe dive deep into:\nHow to build a powerful content-driven go-to-market engine\nThe underrated power of personal branding in B2B SaaS\nBuilding communities before product-market fit\nHow Digio helps 2,000+ DTC brands turn zero- and first-party data into real personalization\nWhy most SaaS brands fail at content – and how to fix it\nHow to plug into the ecosystem fast as a new brand\nThis episode is packed with practical advice, real-world frameworks, and a candid look into how Blake's personal brand opened career doors – and built massive company equity along the way.","thumbnail_url":"https://img.transistorcdn.com/9Yd6xkBPJKY12y2WvTrajzG-JOIfSPgvu3QCxvvK06o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4NjMzLzE3MDUw/NTMxNzItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}