{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"DogCo Secrets","title":"Designing Software for the Pet Care Industry with Jordy McNamara | Ep. 121","html":"","width":"100%","height":180,"duration":2239,"description":"What happens when a pet care business owner decides the industry doesn’t need another scheduling tool, it needs better growth tools?\nIn this episode, I sit down with Jordy McNamara, founder of Critter, to talk about where pet care technology is headed, why marketing remains one of the biggest untapped opportunities in our industry, and how business owners can use automation without sacrificing the relationships that make this work so meaningful.\nJordy brings a unique perspective. He entered the pet care industry through technology, started a pet care company to better understand the challenges operators face, and ultimately built Critter after seeing a gap between operational software and true business growth tools.\n🐾 Learn More About Critter. Jordy and the Critter team will be joining us as the Premium Sponsor of the DogCo Business Summit. If you’d like to learn more about Critter, schedule a demo, or connect directly with Jordy: 🌐 critter.pet - 📧 jordy@critter.pet\nWe discuss everything from CRM systems and marketing automation to AI, client retention, referral programs, and the evolving role technology will play as pet care businesses continue to grow and mature.\nOne of my favorite parts of this conversation is the shared belief that technology should strengthen relationships, not replace them. As our industry grows, finding that balance may be one of the most important challenges we face.\nIf you’re curious about the future of pet care, marketing, automation, and scaling a service-based business, I think you’ll enjoy this one.\n⏱️ Timestamps0:00 – Introducing Jordy McNamara and Critter1:21 – How technology led Jordy into pet care5:57 – Why Critter shifted from scheduling to growth tools8:21 – Relationship-driven marketing in pet care12:01 – The state of technology in the pet care industry15:00 – AI, automation, and the future of software18:18 – Why growing businesses need better technology20:21 – Can pet care become over-automated?28:16 – The biggest marketing...","thumbnail_url":"https://img.transistorcdn.com/giIAwXklX3Me6Y3AGv5KE7D-acdstcRIblascS9YzYQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZWI1/MjA3MDZhZGFiMzJj/YTEyZTUxMDc3Yjlk/ZWU1Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}