{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"26 Things Every Florist Should Do Going Into 2026","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/91c1946b\"></iframe>","width":"100%","height":180,"duration":1423,"description":"Episode Title\n26 Things Every Florist Should Do Going Into 2026\nEpisode Description\n2026 doesn’t need to be new year, new chaos.\nIn this episode of The Floral CEO Podcast, I’m walking you through 26 intentional, strategic things every florist should consider before heading into 2026 — from money and marketing to energy, systems, and alignment.\nThis isn’t about doing more.\nIt’s about doing what actually works — with clarity, profitability, and ease.\nYou don’t need to tackle all 26 at once. But you do need to stop drifting into another year without intention.\nWhat You’ll Learn in This Episode\nIn this episode, we cover:\nHow to reflect on 2025 without judgment — just data and clarity\nWhat to cut, simplify, or stop doing in your floral business\nHow to realign your pricing, profit, and pay\nWhere your time and energy are actually going (and if it’s worth it)\nHow to market smarter — not louder\nWhy alignment matters more than hustle heading into 2026\nHow to choose growth that supports your life, not drains it\nThe 26 Things Every Florist Should Do Going Into 2026\nReflect & Recalibrate\nReview what actually made you money in 2025\nIdentify what drained your energy the most\nDecide what you’re no longer available for\nLook at your average order value\nIdentify your most profitable client type\nAudit how you truly spend your time\nMoney & Profit (CEO Energy)\nDecide how much you want to pay yourself in 2026\nSeparate business money and personal money\nStop using deposits to fund your life\nReview pricing that no longer works\nBuild profit into pricing — not leftovers\nDecide what “enough” actually looks like financially\nMarketing & Visibility\nChoose three marketing priorities (not ten)\nChoose consistency over perfection\nMake your email address easy to find\nDecide what you want planners to see you as\nCreate evergreen content you can reuse\nDecide where you’ll stop marketing\nSystems, Time & Sustainability\nSimplify your offers\nBuild a 10-minute daily marketing habit\nCreate micro-momentum...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}