{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"2 Marketers and a Coworking Podcast","title":"16. Answering the toughest questions we get asked about marketing","html":"","width":"100%","height":180,"duration":3720,"description":"Check us out on YouTubehttps://youtube.com/@CoworkingMarketingDownload all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️https://coworking.marketing/resources---------------------------------------------------------------------------------------------------------------------------Connect with KevinWebsite: https://everspaces.comLinkedIn: https://www.linkedin.com/in/whelankevin/Connect with TaylorWebsite: https://www.talemaker.caLinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/---------------------------------------------------------------------------------------------------------------------------What happens when two marketers try to “gotcha” each other with tough questions? Minimal prep, very few notes… just sweat, anxiety, semi-malicious intent, and a few (hopefully decent) analogies.That’s exactly what went down in Episode 16.Here are a few of the questions we threw at each other (and a sample of the analogies we leaned on):💸 How do you measure the ROI of content?Like an investment account: slow at first, then compounding until the dividends keep paying out.🎣 Does coworking sell itself, or do you need marketing?You can’t manufacture demand. You can only capture it. It’s like fishing: if you go to where the fish are already at, you’re more likely to get a bite.🎹 Why hire a content agency in the age of AI?AI is like a piano that can play any note. You still need a musician to write a great song.🧭 Why is a dialled-in strategy essential (vs. random tactics)?Resources are finite. You don’t want to be “doing marketing” without a market. A strategy helps you allocate your efforts to get the maximum payoff. 🍝 If content is “subjective,” how do you know if it’s good?Like a restaurant: people return, bring friends, and leave great reviews when it hits. Bonus note: you need to have a niche. If you go to an Italian restaurant and they only serve curry, it might not hit the mark.📍 How much of occupancy is marketing vs....","thumbnail_url":"https://img.transistorcdn.com/DDPuLCKI6gGef-zANyhkBhb5qB5xCx_cy3YrU_L_cY8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hM2Mz/NDAwZjhiODhjZjNk/MGUyZDQ1N2ZjMDM0/ODJlNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}