{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Female Founder Lab","title":"How she sold out with zero ad spend: with Laura ter Meer of Lifting the Mood","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/91e83ed1\"></iframe>","width":"100%","height":180,"duration":1566,"description":"In Part 1, Laura ter Meer figured out how to make her product. In Part 2, she sells it. Lifting the Mood sold out its first launch with zero paid ads: built on a waitlist, Instagram, gifting, and Laura walking around New York pitching her dumbbells to anyone who'd listen.\nThis episode is about growth: what worked and what Laura would do differently with gifting and email, why she's still held off on paid ads, how she thinks about wholesale versus direct-to-consumer, how she's handling tariffs, and the AI setup she uses to run a bootstrapped company solo.","thumbnail_url":"https://img.transistorcdn.com/hVhRKTVqIUpj24VFyqddlLrVQp43TPQ54uIyjoVEt5c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjMw/ODU4OTBmZGI3MTIy/ZDAzYTAzYTU5NzY5/ZmNlMC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}