{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 297: Selling A New Program With Proof To Product Founder Katie Hunt","html":"","width":"100%","height":180,"duration":2697,"description":"\n\n\n\n\nIn This Episode:\n\n\n\n* How Katie Hunt adapted her largely events-based business in the wake of Covid-19* Why a product she’d been working on since December 2019 was the key to serving her people in the most valuable way* How Katie adjusted the messaging and marketing campaign to reflect the current state of affairs* A complete breakdown of the social media posts and email messages that made her sales campaign a smash when it was time to launch\n\n\n\n\n\nThere are a lot of misconceptions about what it takes to launch and sell a new online course or program.\n\n\n\nHeck, there are a lot of misconceptions about selling in general—but this is just one podcast episode.\n\n\n\n“Launching”—depending on when and where you started your small business—means many different things. I’ve talked to plenty of people who swear it’s not a launch if you don’t have a Facebook ad funnel. Others will swear it’s not a launch if there isn’t a 3-part video series to warm up your audience. Still others will swear it’s not a launch if you don’t have a list of 15,000 people to blast with 30 different emails.\n\n\n\nLaunching a new online course or program has become so misunderstood and, simultaneously, blown out of proportion, that I often outlaw the use of the word! As my friend Amy Walsh once said, “Launching is for rockets.”\n\n\n\nInstead of launching, I plan—and talk about—sales campaigns.\n\n\n\nToday, we’re diving straight into an incredibly successful sales campaign to get the nuts and bolts of what worked.\n\n\n\nWhen the economy ground to a halt earlier this year, many small businesses were forced to think fast and make big changes on the fly. At this point, we’re probably all familiar with the local restaurant that figured out an ingenious takeout model or the local clothing store that created virtual shopping appointments or the local yoga studio that started sharing classes, workshops, and meditations online.\n\n\n\nAnd while many digital small business owners kept operating business as usual—or as usual...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}