{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Plenty with Kate Northrup","title":"162. The Marketing Principles That Will Work in 200 Years — and Why Online Courses Aren't Dead with James Wedmore","html":"","width":"100%","height":180,"duration":6370,"description":"What actually makes an online business work today?And why are so many entrepreneurs still struggling—even with more tools, AI, content, and strategies than ever before?In this expansive and deeply honest conversation, Kate sits down with longtime entrepreneur and business educator James Wedmore to unpack the timeless principles behind sustainable online business growth, why most people overspend while under-learning, and what truly creates transformation in both business and life.James shares the behind-the-scenes reality of spending five years building his business before seeing meaningful traction, the mindset shifts that helped him survive those early years, and why he believes the future belongs to entrepreneurs who understand human psychology, messaging, embodiment, and emotional resilience—not just tactics.Together, Kate and James explore the dangerous obsession with shortcuts, why most people misunderstand marketing, and the deeper emotional patterns underneath entrepreneurship, money, and self-worth. They also dive into the changing landscape of online education, AI, and digital products—and why transformation-based businesses are far from dead.James breaks down the core business principles he believes will still work 200 years from now: understanding people deeply, creating real value, learning how to communicate clearly, and building a business from stewardship instead of constant reinvention.This episode is part business masterclass, part emotional recalibration, and part wake-up call for anyone who wants to create meaningful work without getting lost in the noise of the online industry.If you’re a coach, creator, entrepreneur, or someone trying to build a business that actually lasts, this conversation will completely change the way you think about marketing, messaging, profit, and personal growth.“The future belongs to the people who understand transformation—not just information.” — James Wedmore “The level of stewardship required for the level of...","thumbnail_url":"https://img.transistorcdn.com/o03JRta_QRrWYpVnGEniH9ofqOD9uyABk7kkXvT0B_E/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ1MzMzLzE2OTUz/ODkwNzQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}