{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Roofing Podcast: Hook Better Leads","title":"Winning Secrets to a Money-Making, Effective Website","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/922c3fe6\"></iframe>","width":"100%","height":180,"duration":1006,"description":"✓ Why \"If you build it they will come\" is wrong\n✓ The winning formula to a $-making website\n✓ 5 things for an effective website\n✓ Trust Factors\n✓ A strong call-to-action\n✓ Making the ideal customer the hero with emotionally compelling headlines and images\n✓ Emphasis on Search Engine Optimization\n✓ Really clear differentiating features / unique value propositions\n✓ Help them imagine themselves working with you\n✓ All of the trust factors: https://hookagency.com/trust-factors/","thumbnail_url":"https://img.transistorcdn.com/7Q2Ku6oCjCt44xDd04_cDKiLPj9KU_zh0jj9IT5Vv2w/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzkwNDMvMTYzNjkw/NjY2Ni1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}