{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Serious Lady Business ","title":"From Laid Off to Living the 7-Figure Life: How Elina Built a Thriving E-Commerce Brand ","html":"","width":"100%","height":180,"duration":2389,"description":"Host Leslie Youngblood interviews Elina Panteleyeva, founder of DoodWoof, a thriving e-commerce brand for doodle dogs. Elina shares her journey from being laid off to launching her business, emphasizing the importance of community building, influencer marketing, and the challenges of entrepreneurship. She discusses the significance of choosing the right audience, the power of being the face of your brand, and the lessons learned in her first year of business. Elina also offers valuable advice for those facing layoffs and highlights the future plans for DudeWoof.\nAbout Our Guest\nElina Panteleyeva, founder of DoodWoof\nDoodWoof website\nConnect with Elina on Instagram\nDudeWoof on TikTok, and Instagram\n12 Months to $1 Million Book\nKey Takeaways\nElina turned a personal setback into a launch pad for her business.\nChoosing the right audience is crucial for product development.\nBuilding community and trust is essential for brand growth.\nBeing the face of your brand increases customer trust.\nCreating a product from scratch requires research and persistence.\nLaunching on Amazon requires a strategic approach and community support.\nInfluencer marketing can de-risk your business and expand reach.\nBuilding an audience takes time and consistency.\nStarting to build an audience while employed can ease the transition to entrepreneurship.\nCalculated risks, like taking on debt, can be beneficial for business growth.\n\nentrepreneurship, community building, influencer marketing, e-commerce, women in business, brand growth, product launch, audience engagement, small business, marketing strategies","thumbnail_url":"https://img.transistorcdn.com/1m0mNmkKRhS7SIoS31QwDs_gINf63nNYc07JvwxGA6s/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iNjdi/OWU4NzIwZjVmZmY4/MWY0Zjk0N2U3MWM5/NTdhMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}