{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The EO Visionary Voices Podcast","title":"Building an Authentic Executive Brand Through Thought Leadership with Marina Byezhanova","html":"","width":"100%","height":180,"duration":1433,"description":"Summary\n\nIn this episode of Uncharted Entrepreneurship, Brent Peterson interviews Marina Byezhanova, CEO of Brand of a Leader. Marina shares her journey from being an immigrant in Canada to establishing a successful personal branding agency for Gen X CEOs. The conversation delves into the importance of personal branding, thought leadership, and the unique challenges faced by different generations in the business landscape. Marina emphasizes the need for authenticity in branding and the value of vulnerability in leadership. The episode concludes with insights on how to effectively promote oneself while remaining true to one's values.\n\nTakeaways\n\nMarina Byezhanova is the CEO of Brand of a Leader.\nShe emphasizes the importance of personal branding for CEOs.\nThought leadership can significantly impact business visibility.\nMany CEOs underestimate their own value and voice.\nPersonal branding should reflect who you are, not just what you do.\nThe process of branding often involves deep introspection.\nGen X entrepreneurs struggle with self-promotion due to generational differences.\nVulnerability in leadership can create human connections.\nMarina's agency has worked with clients in 12 countries.\nBuilding a personal brand is essential for business growth.\n\nChapters\n\n00:00\nIntroduction to Marina Bejanova\n03:20\nThe Founding Story of Brand of a Leader\n06:05\nThe Importance of Thought Leadership\n09:31\nDiscovering Personal Branding\n11:27\nThe Role of Failure in Personal Branding\n14:15\nEngaging with EO Members\n16:30\nVulnerability in Leadership\n18:09\nGenerational Differences in Sharing\n20:38\nCoaching Gen X on Self-Promotion\n22:47\nClosing Thoughts and Shameless Plug","thumbnail_url":"https://img.transistorcdn.com/tJX23dkPirOW6K_oh8xP1lkkJcnNG_3-x3vhdExG6ZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kMDFi/ZjJlMzU1YzFkOWE3/ZTBkZjQ0OWE4NGRh/NzI0My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}