{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"CommerceAI","title":"\"The product brain\" : in conversation with Piotr Zaleski, Ingrid","html":"","width":"100%","height":180,"duration":2516,"description":"In this episode we talk about how AI changes both customer experience and enterprise value.\nIan Jindal speaks with Piotr Zaleski, Founder & CPTO of Ingrid, about delivery as one of the last hard problems in digital retail: fragmented carriers, messy operational data, customer promises, conversion, margin and loyalty all bound together.\nWhat makes the conversation distinctive is that Piotr is not only building an AI-enabled delivery intelligence business; he is also reshaping Ingrid internally around AI, centralised knowledge and a future “product brain”. Ingrid is listed as a delivery-first retail platform, and Piotr is also speaking at CommerceAI Summit 2026 in the “Strategic AI: The AI-Transformed Enterprise” session.  \nKey themesDelivery as a commercial proxy: Piotr argues that delivery is not a back-office function but a proxy for conversion, customer NPS, repeat purchase and profitability. Ingrid integrates across multiple delivery carriers and builds logic and customer interfaces to make delivery more precise, accurate and consumer-friendly.  The “last big problem” in digital retail: The conversation revisits the messy reality behind ecommerce delivery: stock certainty, carrier choice, delivery cut-offs, in-flight changes and systems that were never designed to talk to each other. Piotr frames delivery as fragmented, complex and still not solved in a simple way.  From checkout feature to whole-journey economics: Piotr challenges retailers to look beyond adding a carrier or running a checkout A/B test. Delivery choices affect AOV, cost to serve, customer acquisition cost, loyalty and the quality of the customer promise before conversion.AI inside the enterprise, not just inside the product: Piotr describes AI as a “renaissance” for how Ingrid thinks about product. Rather than treating product as a bounded software surface, he sees every customer and end-customer interaction becoming part of product over time. The rise of the product brain: Ingrid is...","thumbnail_url":"https://img.transistorcdn.com/6XUPDihUkuCPm3PnIb8K-PUA2E498QQeSfVpKPViPOk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82MmRl/ODliZTRlNjQ0OTVm/MGNkNmNjYjQ1YmM3/ZDE3YS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}