{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The BookFunnel Podcast","title":"From Indie to Bestseller: Book Marketing Mindset with Lydia Sherrer, The BookFunnel Podcast Ep. 37","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/92f17893\"></iframe>","width":"100%","height":180,"duration":4969,"description":"Guest Links\nWebsite -https://www.lydiasherrer.com/\nSummary\nIn this episode, Lydia Shearer, a USA Today bestselling author, shares her journey in indie and traditional publishing, her strategies for direct sales, newsletter building, and navigating the evolving landscape of book marketing and AI challenges. In this episode, Lydia Sherrer and the team discuss the future of digital reading, author-reader connections, and the impact of AI on publishing. They explore topics like direct sales, platform independence, and innovative author marketing strategies.\nKey Topics\nLydia Shearer's hybrid publishing model\nStrategies for direct sales and owning your audience\nThe importance of newsletters and building a mailing list\nChallenges and opportunities with AI and platform changes\nThe evolution of book distribution and fulfillment The potential and challenges of platform independence for authors\nThe impact of AI and generative tools on publishing and author branding\nStrategies for connecting with readers beyond traditional platforms\nResources\nBookFunnel - https://bookfunnel.com\nMark Dawson's Self-Publishing Course - https://selfpublishingformula.com\nAmmo Facebook Ads Course by Steve Piper - https://stevepiper.com\nPirate Ship for shipping labels - https://pirateship.com\nAuthor Nation Conference - https://author-nation.com\nAdagio Tea - https://adagio.com\nCanva - https://canva.com\nPhotoshop - https://adobe.com/products/photoshop\nJohn Ringo (Author) - https://en.wikipedia.org/wiki/John_Ringo","thumbnail_url":"https://img.transistorcdn.com/EqmlD7F0gMQjMspBKXmHG0jl55JLnXxB_PFmB7pEcvo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85YmU3/MzhmZGYxYjM0NDA1/ODg2ZDUwNGRkMzUy/OTMyMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}