{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Inside BS Show","title":"How to Maximize Referrals as a Business Development Manager | 763","html":"","width":"100%","height":180,"duration":3125,"description":"“If an evangelist gives you one referral, they can give you ten. Referrals are like roaches—there’s never just one.” - Dave Lorenzo\n\nWhat You’ll Discover Today:\nIn this powerful session, Dave Lorenzo shares his step-by-step process for leveraging relationships with evangelists to drive a steady stream of referrals. Whether you're a lawyer, CPA, or professional service provider, you'll learn how to activate your referral network and build a business development engine.\n\nKey Topics Discussed:\nEvangelists vs. Clients:\nUnderstand the difference and why evangelists (those who refer without having used your services) are critical to your growth.\nThe Six Pillars of the Referral Maximizer:Identifying and Engaging Evangelists\nInside Referrals (Industry Peers)\nMaximizing Group Memberships\nBuilding a Referral Team\nLeveraging Vendors as Referral Sources\nReinforcing Referral Behavior\nHow to Spot a Potential Evangelist:\nLearn what to listen for in conversations to identify someone who may become a strong referral source.\nTraining Your Evangelists:\nDiscover how to give them the tools they need, like “listen-fors,” ideal client profiles, and mini case studies.\nCreating Industry Referrals:\nSpecialization, teaching, leadership roles, and legitimate certifications make you referable within your profession.\nAvoiding Ego Traps:\nNot all awards and “recognitions” are created equal. Dave explains how to distinguish real status from vanity.\nReferral Team Basics:\nFrom CPAs to community bankers, build a team of allies whose success is linked to yours.\nUsing Vendors as Secret Weapons:\nHow to train and engage your vendors to bring you business—and why paying them on time is part of the strategy.\nReferral Reinforcement:\nShow appreciation the right way. From handwritten notes to “of the month” gifts, Dave shares smart, scalable ways to say thanks.\nLinks and Resources:\nSubscribe Via Email: GetInsideBS.com\nListen on Spotify: Inside BS Show on Spotify\nListen on Apple Podcasts: Inside BS Show on...","thumbnail_url":"https://img.transistorcdn.com/PiZj2Jvm0A50__OqC5DH07qJG7fmMYBgHzZdsz2P7co/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZDIx/MjEwZDNiZDMwN2Uw/YzJiNjE0ZTNkMmFm/ODZlOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}