{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ditching Hourly","title":"Corey Quinn - The Benefits of Selling to Anyone, Not Everyone","html":"","width":"100%","height":180,"duration":3103,"description":"Corey Quinn joined me on Ditching Hourly to discuss his excellent new book, “Anyone, Not Everyone.” In it, Corey shares insights on deep specialization, selecting a target vertical market, and using gifts like cookies to transform outbound marketing. Corey's Links:Anyone, Not Everyone by Corey QuinnDeep Specialization podcast by Corey QuinnCorey's Website0:00 - Episode intro0:17 - About Corey Quinn and his background 1:30 - Corey's ideal client: agency founders doing $1-5M and looking to specialize3:07 - Benefits of specializing in a vertical market vs. skillset5:17 - How to define a vertical market7:19 - Detecting traction in a potential vertical to specialize in11:33 - Identifying a vertical market that's the right size (2,000-10,000 businesses)15:25 - How specializing enables you to speak your target market's language 17:35 - Creating a \"point of view\" to differentiate beyond just positioning22:33 - Shifting from founder-led sales through deep specialization 25:09 - Using gifting (like cookies) to transform outbound marketing30:42 - Creating an ongoing gifting campaign, not just a one-time gift32:21 - Reaching your target market in multiple channels beyond just gifting37:46 - The multi-million dollar cookie budget that drove Scorpion's growth41:17 - Adapting this approach for smaller shops through focus and consistency45:01 - Advice for soloists: specialize, do thought leadership, focus on dream clients48:54 - Consistently engaging with a target industry year after year to build trust50:34 - Where to find Corey's book and other free resources","thumbnail_url":"https://img.transistorcdn.com/NCUVrsmlcYseU9x7dN1dnT4q3rVJ5q27OIKrcXCPJrM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMjY2/ZjU5OTA5OWI3YzI2/MzdiODJlMmUwZWY1/NTJjZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}