{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Vincenzo Landino Show","title":"Digital Marketing Tips from Taylor Swift","html":"","width":"100%","height":180,"duration":817,"description":"Digital Marketing Tips from Taylor Swift, Nine Digital Marketing Stats and Facebook Live Expands\nIn this episode, Vincenzo dives into digital marketing tips from Taylor Swift, including:\n\nUse FOMO for good\nTake the time to appreciate your consumers\nCreate special experiences.\n\nWe also take a look at nine intriguing digital marketing stats from this past week. Here they are in quick format:\n\nSocial video continues to explode. Facebook reports over 100 million video views daily!\nApartments.com finds success early on with their Super Bowl ad and, so far, their teaser ad has generated 370,000 YouTube views.\nThe 2016 election is the mobile election. 67% of Hispanics and 60% of black voters visit political sites on their mobile devices, per a report from the Interactive Advertising Bureau.\nMillennials unlock their phones 200 times a day! Now, lock-screen advertising company, Unlockd, is attracting brands like Levi's, Starbucks and Hulu.\nSmartphone and tablet search dominated Q4. Mobile accounted for 52% of Google clicks.\nOTA said that 91% of data breaches in the first part of 2015 could have been avoided if the companies had done their technical due diligence.\nFacebook goes native, and native ad formats make up more than 80% of impressions.\nHilary Clinton and Bernie Sanders battle it out on social. Democratic presidential hopeful Bernie Sanders has more than 2.5 million Facebook fans, besting rival Hillary Clinton's 2.2 million. But Clinton has 5.24 million Twitter followers, easily beating Sanders (1.24 million) on the microblogging site. Meanwhile, they are generally even on Instagram—Hillary has 762,000 followers, edging Bernie, who has 635,000. \nTrump and Cruz continue to battle it out on live streaming video platforms. Donald Trump and Ted Cruz using Facebook's new live streaming feature. The moves seem wise considering Trump has almost 5.5 million fans on the site, and Cruz has 1.8 million fans. Trump, meanwhile, has 198,000 followers on Periscope to Cruz's...","thumbnail_url":"https://img.transistorcdn.com/2mROYySKhgQfl9TCQLD9syx9ZzKG_x6vddA4dcWJniw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zZjQ3/MWEyY2Q4YjRhMjEz/Mjk2MzA2NDcxNDI3/ZTNhMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}