{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"How to Pull Off Multiple Weddings in One Weekend","html":"","width":"100%","height":180,"duration":3652,"description":"If you want to build a floral business that generates $200,000, $250,000, or more—especially in a seasonal wedding market—you may eventually need to figure out how to execute multiple events in the same weekend.\nBut taking on more weddings does not automatically mean making more money.\nIf your team, production schedule, ordering, transportation, communication, and logistics are not ready for the volume, a big revenue weekend can quickly become an expensive, exhausting shitshow.\nIn this episode, Jeni pulls back the curtain on a recent weekend where her studio produced approximately $43,000–$45,000 in wedding work and explains exactly what made that possible.\nThe first piece is team.\nYou physically cannot process, design, load, deliver, install, and tear down tens of thousands of dollars in flowers by yourself. Jeni shares how she builds a freelance team, evaluates people based on their strengths, and assigns work based on what each person can execute efficiently.\nBecause being talented is not enough.\nA freelancer can make beautiful flowers and still destroy your margin if every arrangement takes twice as long as you budgeted.\nJeni also explains why clear expectations matter—from what each person is responsible for to how long projects should take, when freelancers will be paid, what paperwork is required, and how to make sure the owner does not become the bottleneck for every question.\nThen comes preparation.\nInventory needs to be counted.\nMechanics need to be built.\nSupplies need to be purchased.\nFoam, chicken wire, wristlets, tape, cages, vessels, candles, and rentals need to be ready before the wedding week begins.\nYour ordering strategy matters too. Large-volume weekends require strong wholesaler relationships, realistic ordering deadlines, backup plans, and enough product margin to account for damage and unexpected flower issues without wildly overbuying.\nFrom there, Jeni walks through how she creates a production schedule so everyone understands what needs...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}