{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"So Much To Say: A Legal Podcast For People","title":"What Makes Lawyers Stand Out to In-House Counsel (with Jessica Nguyen, Deputy General Counsel of DocuSign and Head of Contract Nerds)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/93340efa\"></iframe>","width":"100%","height":180,"duration":2219,"description":"“Trust is fundamentally about you do what you say you’ll do.” - Jessica Nguyen\nHow do you get 2,200+ legal professionals to show up for a contracts webinar?\nIn this episode of So Much To Say: A Legal Podcast for People, Jessica Nguyen, Deputy General Counsel of AI Innovation & Trust at DocuSign and Head of Contract Nerds, joins Megan Senese and Jennifer Ramsey to pull back the curtain on why most law firm marketing completely misses the mark, how DocuSign is using AI to build deeper trust with its clients, and the one outside law firm that truly stood out to her, and what one lawyer did that was different from every other law firm competing for attention.\nFrom building one of the most engaged contracts communities in legal to helping shape AI strategy inside a global tech company, Jessica shares what actually creates momentum, and what kills it.\nIn this episode, you’ll hear directly from a Deputy General Counsel about:Why Contract Nerds consistently attracts thousands of lawyers and what lessons you can apply to your next webinarHow community becomes a long-term growth engine — not just a mailing listWhat in-house counsel actually look for when hiring outside counsel The positioning shifts that make lawyers stand out instead of blend inThe CLE mistakes all law firms make and how to change itWhy legal services feel commoditized and how to break that cycleHow AI can 10x your legal productivity without replacing your judgmentWhy consistent execution, not just branding is what builds real client trustThe role gratitude plays in sustaining a long-term legal career\nThis conversation is for lawyers who want a clearer understanding on how to attract the right clients—without chasing, posturing, or relying on generic marketing tactics.\nAbout Jessica Nguyen:\nJessica Nguyen is Deputy General Counsel of AI Innovation & Trust at DocuSign and Head of Contract Nerds, a global community serving thousands of contracts and legal professionals. A seasoned in-house leader and former...","thumbnail_url":"https://img.transistorcdn.com/xX4mv8ABkxdZYlNqyYMtgty7eVFkp64CDgWzGR1qEOg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85MWU1/ODk3ZDY4NjYwY2Fh/OTE1NzYyZjdlMThl/YzFhNy5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}