{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Katie Lance Podcast","title":"#GetSocialSmart Academy Spotlight: Deborah Wess on Consistency, Confidence & Simple Video Habits","html":"","width":"100%","height":180,"duration":456,"description":"What if getting better at social media and video wasn’t about doing more – but about getting comfortable doing the simple things consistently?\nIn this #GetSocialSmart Academy Spotlight, I’m chatting with Deborah West, a Broker Associate in the Chicagoland area, longtime Academy member, and Mastermind attendee.\nDeborah and I talk about her journey with social media, what she’s learned through the Academy, and why “done is better than perfect” continues to be such an important reminder.\nWe also get into something I think a lot of real estate professionals can relate to: social media keeps changing! Deborah shares a funny “reverse aha moment” from our Mastermind when she arrived with a detailed content plan – only to hear me say that my recommendations had evolved. 😄\nThat’s the reality of marketing today. What worked a few years ago – or even last year – may not be what I recommend today. Being willing to learn, adjust, and keep moving forward is so important.\nOne of my favorite parts of our conversation is Deborah’s advice for anyone nervous about video. Her suggestion? Start by sending simple birthday videos.\nNo editing. No posting publicly. No pressure.\nJust a quick “Happy birthday!” video sent privately to someone you know.\nIt’s such a simple way to get used to seeing yourself on camera, hearing your voice, and building the habit of recording video. Think of it as training wheels for video!\nIn this episode, we talk about:\n– Why consistency matters more than perfection\n– How the Academy has impacted Deborah’s business and marketing\n– The value of community, accountability, and ongoing learning\n– Why your social media strategy needs to evolve\n– Deborah’s experience attending our Mastermind\n– Why investing in yourself can be one of the best investments in your business\n– A simple way to start building your video confidence today\nWhether you’re brand new to social media or you’ve been creating content for years, I hope Deborah’s story reminds you that you don’t have...","thumbnail_url":"https://img.transistorcdn.com/NXJ8PuSzWRwzN22i6q5gguif8fTWG1uz4VmoQsoIyE4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOGEw/ZjUzY2E3MGQ1MjFi/MjljNGE5ZjMyMTcy/MjQ4Zi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}