{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Weekly Boost","title":"Building An Effective Conversion Rate Optimization Process With Andrew Pawlak","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/935052ae\"></iframe>","width":"100%","height":180,"duration":2098,"description":"The answer isn’t just buy leads and commissions come out. You need an effective conversion process (good design, good funnels, good lead nurture process). This is called Conversion Rate Optimization. \r\n\r\nAnd to help me explain that process, I asked CRO expert, Andrew Pawlak to join me. Andrew is the CEO of Leadpops and author of The Mortgage Marketing Manifesto. \r\n\r\nJoin us as we discuss: \r\n\r\n- Why running ads is foolish if you don’t have a proper foundation (website & conversion funnel) in place\r\n- How to use automation in your business to nurture and qualify prospects \r\n- Why it’s better to outsource your contact and conversion process than do nothing at all\r\n- How you can implement simple CRO strategies to improve your conversion rate\r\n\r\n... and more!","thumbnail_url":"https://img.transistorcdn.com/WXPBNtTGikrNEjfEerhm-UfWs6xRYFSYFGYfNFgId2A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzkyNjUvMTU4OTQ3/ODU3Ny1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}