{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Negotiation","title":"Yoann Delwarde | The Art of Sales in China","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/93547220\"></iframe>","width":"100%","height":180,"duration":2780,"description":"In this episode of The Negotiation, we’re talking with Yoann Delwarde, CEO and CoFounder of Infinity Growth ltd., a Shanghai-based firm that offers sales coaching and consulting to a wide range of clients, including multinationals, startups, MBA students, and accelerators and incubators. We talk about the difference in working with startups and corporate clientele; we compare the historical methods of B2B selling in China to the way it’s done today; the value of platforms like WeChat to the salesperson and process; the difficult lessons Yoann faces coaching his clients; and how Chinese buyers differ from those in the West. Enjoy!","thumbnail_url":"https://img.transistorcdn.com/Wu4cbW0ERIV50FkYdsWDJCdAyxrlLfITgs8OoPtJoMU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM2MzUvMTU2NzEy/MDA2NC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}