{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Business Strategy for CPA's","title":"120 Cloud Accounting Technology and Software, with Blake Oliver","html":"","width":"100%","height":180,"duration":2047,"description":"Today I speak with Blake Oliver, co-host of the Cloud Accounting Podcast and Marketing Director at Jirav. \n \nWhat we cover:\nWhere is accounting technology going? And what are the implications that you think accountants and CPAs are not seeing?\nHow should CPAs and accountants differentiate themselves?\nWhat advice do you have for CPAs in e-commerce, given the need for software to manage inventory and transactions?\nDiscussion around owning the tech stack as a business strategy.\nWhat keeps CPAs from making better strategic use of technology in the accounting practices?\nYou wrote somewhere that when you started back in your bookkeeping days and developing cloud accounting software, that you wanted to disrupt the business model. What is the business model specifically that you want to disrupt? And what is it you want to shift it into? \nIf you were to build your own accounting practice, around your own software stack, what do you think you'd build? And who do you think you'd have as clients?\nYou have held a number of marketing positions inside software companies that provide applications for accounting related applications. What do you think CPAs need to know about marketing?\n\nConnect with Blake:\nWebsite: https://www.blakeoliver.com/\n\nEpisode mentions:\n078 - How To Design Better Workflows In Your Business with David Cristello\n\nSoftware mentions:\nMelio\nhttps://www.meliopayments.com/\n \nOneNote\nhttps://www.onenote.com/signin?wdorigin=ondc\n \nJirav\nhttps://www.jirav.com/\n\nFree 5-day email course - Better Pricing Strategies for CPAs\n Get here\n \nDownload the ebook “6 Simple Steps to Double Your Revenue”\n https://shethinksbigcoaching.com/download-double-your-revenue\n \nSchedule time with Geraldine:\n https://calendly.com/geraldinecarter/15min\n \nWork with Geraldine:\nhttps://shethinksbigcoaching.com/coaching-options","thumbnail_url":"https://img.transistorcdn.com/AZFvbY29RNsC20PTchqbqXsFoNMjM1040wmYivreg-g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZmE1/ODU2OWRkNzA4ZDQ2/ODg2YmEwYjYzNmEw/NjkzNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}