{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily | Remaking the biscuit: from Doritos to | Pernod Ricard takes full control of | Kiri lance un concours de pâtisserie","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/93759e0a\"></iframe>","width":"100%","height":180,"duration":383,"description":"The FMCG Marketing Daily — August 30, 2026\n\nIn this episode:\n• UK healthy eating regulations are forcing major snack brands including Mondelez and PepsiCo to quietly reformulate iconic products — and the brand risk of consumers noticing is enormous.\n• Pernod Ricard's full acquisition of Italian aperitivo brand Italicus reveals a deliberate portfolio bet on the premiumisation of the aperitivo occasion — a direct challenge to Campari's category dominance.\n• Bel Group's Kiri is using its 60th anniversary to launch its first-ever international pastry competition across Asia, turning a heritage milestone into a live brand platform rather than a retrospective campaign.\n\nHosted by Marco & Klara. New episode every weekday.\n\nTags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}